The phenomenal rise of the mobile phone has seen its image change from a yuppie status symbol to a daily essential (BBC News 2010)
Here is an interesting video presenting how the mobile phone has taken the world by storm.
The mobile Internet device (MID) is a multmedia-capable mobile device providing wireless internet access for us all! Amazing stuff. The device is designed to provide entertainment, informatin and location-based services for personal use.
Just by looking around the library where i am currently sat, at least 80% of people here are in ownership of a MID device, a majority of those are the latest Blackberrys or i Phones. I personally own a Blackberry Touch, which is loaded with all the latest technology. The smartphone applications help you make the most out of your everyday life.
My favourite application is POYNT:
The Application offers directions, searches for nearby resturrants, cinema listings and even local petrol prices.
It has been suggested by Dickerson and Gentry (1983) that younger consumers tend to be more open minded and receptive towards technological innovations. I certainly agree with this statement.
This new type of 'always on' media offers greater opportunities for communication when other methods are not avaliable (Javenpaa 2002).
Applications like POYNT have the potential to increase economic activity, highlighting local businesses in the area that you may not have noticed before.
Mobile Techonology Used For PR
When i was browsing through a copy of Marketing Magazine, there was an article reporting that Universal had signed a global deal with Web 2.0 service Kyte. The aim of the deal was to develop branded mobile sites for major artists. Artists such as Amy Winehouse and Girls Aloud will use the playform to develop interactive entertainment applications to further engage, and attract more music fans.
So technically a new interactive form of celebrity PR?
The article explains how artists will be able to use Kyte's mobile production tools to broadcast live gigs and create on-demand videos, offering fans special and personal clips.
I think this is a great idea becaue music fans are already creating their own bespoke communities and blogs, sharing vidoes and music content.
Why not use this a communication tool to make consumers feel more enagaged with an artist.
